Roblox’s ‘Qatar Adventure’ in the Metaverse Draws 7.1 Million Visitors

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Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors

In a survey, 78.5% of respondents reported gaining new insights into Qatar, while 86.8% expressed a desire to turn their virtual exploration into an actual visit to the country.

Qatar Adventure, a virtual haven immersed in Qatari culture and landmarks on the Roblox platform, attracted over seven million players during its seven-week run.

This initiative drew participants from 32 countries across four continents between December 15, 2023, and February 8, 2024, as part of a collaboration between Qatar’s International Media Office’s Q Life and developer Century Games, following the FIFA World Cup Qatar 2022 success.

The venture extended Q Life’s mission to introduce Qatar to international audiences and highlight the nation’s sports, arts, and cultural accomplishments.

Gaming in Qatar

Qatar Adventure became renowned for its recreation of famous Qatari landmarks.

The Golden Lusail Stadium, host to numerous football triumphs, received a staggering 3.7 million online visits.

Users could explore the iconic stadium while wearing the ‘Bisht,’ the traditional cloak famously worn by Argentinian superstar Lionel Messi, presented by Qatar’s Amir Sheikh Tamim bin Hamad Al Thani.

Activities like pearl diving and swimming with whale sharks attracted 5.6 million participants. These gentle giants gather in Qatar annually in the most significant numbers worldwide.

The views of Qatar’s Match for Hope reached 22.5 million.

The Katara Towers hotels emerged as a virtual hotspot, attracting over 10 million visits.

Qatar Adventure also featured a virtual clothing store where players could wear traditional Qatari attire. This feature received a remarkable 720,000 visits, with 1.29 million users immersing themselves in the conventional clothing experience.

The virtual museum garnered over 441,000 clicks as players explored Qatari history and traditions.

A survey among players revealed that 82.5% enjoyed the Qatar Adventure experience. In comparison, 78.5% gained new insights into Qatar, and 86.8% expressed a desire to turn their virtual exploration into an actual visit to witness the country’s attractions firsthand.

Accessible for free through Livetopia, a famous metaverse world on Roblox, Qatar Adventure remained open until February 8.

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